Bassam Academy for Training, Consultation & Scientific Research
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Innovation & Entrepreneurship

Digital Entrepreneurship Course

An applied course covering the essentials of building a successful digital venture using online freelancing and e-commerce tools and platforms.

Duration

1 year

Language

Arabic & English

Section / Category

Innovation & Entrepreneurship

Certificate

Accredited

Program Overview

The course covers the characteristics and business models of digital ventures, how to select a suitable idea for online work, and the basic digital marketing tools needed to launch. It also presents examples of successful digital ventures across various sectors.

Training uses practical exercises to build a digital value proposition and define a target audience, plus a workshop to prepare a simplified launch plan for a digital venture. Participants leave with a practical understanding of the steps to launch a digital venture and the tools needed to manage it.

Learning Outcomes

  • Identify a suitable business model for a digital venture
  • Formulate a clear value proposition for a target audience
  • Use basic digital marketing tools to promote a venture
  • Prepare a simplified launch plan for a digital venture
  • Evaluate a digital venture's performance using basic indicators

Admission Requirements

  1. 1 Computer and internet proficiency
  2. 2 No prior digital commerce experience required
  3. 3 Willingness to apply learning to a real venture

Who it is for

  • Those wishing to start a digital venture or freelance work
  • Small business owners seeking digital transformation
  • Young people interested in online entrepreneurship

Where it runs

  • EGCairo
  • Live online

Upcoming intake dates in each city are confirmed on registration.

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