Bassam Academy for Training, Consultation & Scientific Research
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Marketing, Sales & Media

Customer Service Excellence

A practical course for delivering outstanding customer service that builds satisfaction and loyalty across every touchpoint.

Duration

9 months

Language

Arabic & English

Section / Category

Marketing, Sales & Media

Certificate

Accredited

Program Overview

This course focuses on core skills for delivering high-quality customer service, from active listening and understanding customer needs to handling complaints and resolving issues quickly and professionally. It also addresses how customer experience shapes an organization's reputation and audience loyalty.

Participants practice through simulations of real service situations and interactive exercises responding to varied inquiries and complaints. Graduates gain a practical approach to handling difficult customers and turning negative experiences into trust-building opportunities.

Learning Outcomes

  • Handle customer inquiries quickly and clearly
  • Manage customer complaints and turn them into trust-building opportunities
  • Use active listening skills to understand customer needs
  • Maintain professional composure in difficult situations
  • Measure customer satisfaction and improve service quality

Admission Requirements

  1. 1 Good verbal communication skills
  2. 2 Ability to deal with the public
  3. 3 Basic familiarity with the organization's business

Who it is for

  • Customer service and call center staff
  • Front desk and reception employees
  • Customer service department supervisors
  • Employees in commercial and service sectors

Where it runs

  • EGCairo
  • AEDubai
  • JOAmman
  • LBBeirut
  • Live online

Upcoming intake dates in each city are confirmed on registration.

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