Bassam Academy for Training, Consultation & Scientific Research
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Digital Transformation Leadership Program

A program that enables leaders to plan and drive digital transformation: assessing digital maturity, automating processes, applying AI and data, and managing cultural change across the organisation.

About this programme

Digital transformation is no longer a technology project owned by IT alone; it reshapes the business model, the customer experience and the way decisions are made. The program helps leaders understand emerging technologies in business terms and set digital investment priorities.

Participants learn to assess their organisation's digital maturity and build a transformation roadmap, explore practical uses of cloud computing, generative AI and robotic process automation (RPA), and study successful public- and private-sector transformations in the region.

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