Program Overview
The program covers the components of the e-commerce ecosystem, from product selection and market research, through setting up the online store and managing inventory and shipping, to digital marketing strategies and customer service. It also covers pricing methods and managing online payments.
Training relies on practical exercises on common e-commerce platforms and workshops to prepare a simplified marketing campaign, plus an applied project where the participant designs a complete online store. Participants leave with practical ability to run an online store from A to Z.
Training relies on practical exercises on common e-commerce platforms and workshops to prepare a simplified marketing campaign, plus an applied project where the participant designs a complete online store. Participants leave with practical ability to run an online store from A to Z.
